Search Engine Optimization (SEO)
Be Seen More
Gold Letter Solutions provides a full service on-site and off-site custom SEO. Code edits, content, link building, and reports that will prove real value to your business.
Many businesses think a website will be the solution to their problems, but soon find out that they aren’t showing up very high on search engines, and sometimes don’t even show up when searching the name of the business.
Drive More Traffic To Your Site
Outrank your competitors with our best in class SEO technology. We give small to medium businesses and franchises the visibility they need on desktop and mobile searches. SEO is ideal for businesses that want to establish local online visibility for the geography where their business is located, but also works for non-local businesses too.
Increase Domain Authority
We use a combination of several key factors that search engines utilize when ranking businesses.
This includes researching top industry keywords and putting them in important places on your website, optimizing up to 5 pages of website keywords, adding backlinks monthly (links on other sites directing them to your site), optional keyword rich blog content, and more.
- All-in-one SEO dashboard
- 1 keyword topic and 1 target location (Location of Business)
- 7 target keywords
- 1 piece of content writing or guest blogging (every 6 months)
- 10+ backlinks every month
- 5 website pages of on-page optimization
- Website audit and SEO issues fixes
- Google My Business listing advanced optimization as required
- Website lead tracking
- SEO KPI dashboard and metrics
- Website uptime monitoring and reporting
- Weekly website SEO health check via crawler audit
- Weekly and Monthly SEO status reports
Start Getting More Traffic
Frequently Asked Questions
Q: How does SEO improve my business?
A: SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.
Q: What is on-page vs off-page SEO?
A: Any work that’s done on the actual site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content, and more is known as Off-Page.
Q: Should businesses do SEO if they already rank well?
A: Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining its algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good business websites are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.
Q: Can anyone guarantee first page rankings?
A: No one can guarantee exactly where they will rank, but someone’s business is taking up the first-page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.
Q: What’s the difference between Local and National SEO?
A: If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business, it would try to rank for the keyword + the geography. So, for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.
Q: What are long tail keywords?
A: These are 3 and 4 letter targeted phrases that are beneficial to the client’s business. They can be easier to rank, but also produce strong buying results because they often convert better than generic terms.
Q: What’s the connection between GMB and Local SEO?
A: Google My Business is like a directory that maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s and Google maps, both on desktop and mobile. Hence, having a fully completed and verified listing is very important and helps with rankings.
Q: Can my business show up on Google Maps?
A: Yes, if all the relevant details are properly filled out on the Google My Business section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos and getting reviews is advantageous to inclusion in this area of Google search.
Q: How often does Google update its algorithms?
A: Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. Our SEO tracks over 1 million key terms allowing us to quickly see fluctuations on a wide range of businesses. By seeing this, we can evaluate what’s working best and make adjustments to campaigns.
Q: What are backlinks and why are they important?
A: These are links done offsite that signal search engines to the targeted website. There is a lot that goes into backlinking safely. They days of mass link building and black hat SEO are over. We take time and make sure the backlinks come from relevant sites that is true to the business. By doing strong backlink work, the client’s website should rank higher than their competition who is solely focused on on-page work.
Q: What is guest blogging?
A: Writing interesting content on a guest blog is valuable to improve rankings. When the owner of the guest blog likes the content being written, they often include it on their own blog because they see its value to their visitors. This in turn can provide a backlink to our client’s website.